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Masterclass: Proven Methods to Build Brand Authority through PR
Intro
Welcome (1:08)
What does it mean to build authority? (2:20)
Module 01 – Building your Authority
Positioning yourself as the authority (0:25)
Develop strong positioning (2:02)
Get your mindset right (0:50)
Implement through your strategy (2:40)
Module 02 – PR Plan
The 9 steps to a successful pr plan (1:38)
Setting goals & objectives (0:34)
Evaluate your current positioning (0:31)
Define your target audience (1:46)
Messaging & angles (3:05)
Strategy & tactics (0:52)
Media list (6:41)
Key performance indicators (0:37)
The pitch (12:06)
Follow-up (1:44)
Module 03 – Follow-up
Leverage your pr coverage (2:41)
PR tracking (3:48)
Evaluate your current positioning
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